Welcome to a new Responsibility paradigm
What is Regenerative Hospitality
Regenerative Hospitality conceptualizes hotels and other types of accommodation as building blocks of the destination system that could stimulate a net-positive impact on the interconnected living systems.
The regenerative approach is by definition a systemic approach, and it has been rising to prominence in recent years. Following the literature in the field, it stems from an ecological and living systems world-view where the goal is to promote the conditions for all life to renew and restore fostering a net-positive mentality.
Fostering Regeneration in Hospitality
The Regenerative Hospitality Model
Two concepts are essential to generate a better understanding of regenerative hospitality:
- The Regenerative Mindset Shift : an inner awareness of the hospitality entrepreneur moved by a deep connection with nature and with the community.
- An Ecosystem Approach : regenerative properties aim at working with a net-positive mentality on (i) the local community's natural and social ecosystems (we call this Place Intelligence) and on the host-guest relational ecosystem (we call this People Intelligence).
- The Regenerative Mindset Shift : an inner awareness of the hospitality entrepreneur moved by a deep connection with nature and with the community.
- An Ecosystem Approach : regenerative properties aim at working with a net-positive mentality on (i) the local community's natural and social ecosystems (we call this Place Intelligence) and on the host-guest relational ecosystem (we call this People Intelligence).
An Ecosystem Approach
Place & People Intelligences
Place intelligence can be defined as a net-positive attitude towards the natural and social ecosystems around the hospitality organization. In our research we understood that a net-positive mentality is the steppingstone for the recognition of interconnected living systems. It is only by fostering a deep and meaningful connection with the natural and social fabric of the destination that hospitality organizations can positively impact, enhance and even regenerate the place around them.
People Intelligence is exemplified by the net-positive relationship between hosts and guests, leading to the co-creation of extraordinary – possibly transformational - experiences that develop the well-being of hosts and guests. It is only thanks to the place intelligence element (i.e. the meaningful relationship with the natural and social ecosystem), that hospitality organizations can create authentic experiences for their guests.
The Regenerative Hospitality way
A four-step approach on how to implement a regenerative hospitality framework
Regenerative hospitality is ultimately a mindset shift to think about the ecosystem(s) around you and your business as an integral part of your day-to-day operations. It is about the ecological side of the place, but also it is about stakeholders and the social ecosystem as well as travelers who need to be an active part of the regenerative model.
Therefore in order to trigger regenerative hospitality a manager should:
- Adopt the right mindset
- Commit to the local stakeholders
- Build an ecosystem business model
- Involve guests in the regeneration process
Regenerative Hospitality Journey
Regenerative Hospitality Journey
This website has been built as main resource for academics and professionals working in the field of regenerative hospitality to boost the understanding of this concept as an organization orientation able to deliver value for all: value for the natural ecosystem, for the local communities alongside the hosts and – last but not least – for travellers.
The knowledge base of this website was put together by connecting together different data points across different projects carried out with great colleagues and friends. Therefore, as most of the credit goes to them, this website has also been built to showcase our collaborations and the shared outputs created together.
